Financial Returns

Using AI over a small proportion of your hinds to leverage genetic gain in the entire herd will generate impressive financial returns.

The economic impact has been modelled using a software programme developed specifically for the task by Deer Improvement parent company LIC whose Geneticists and Business Analysts have extensive experience with similar tools in the dairy industry. The deer model has been peer-reviewed by Dr Peter Fennessy and found to be robust.

The return on investment depends on a range of inputs, all of which can be supplied by the farmer to ensure an outcome which is realistic in their view. Some inputs are specific to the individual farm (total number of hinds, proportion mated to AI stags, proportion of stag progeny kept for natural mating, replacement rates, etc). Assumptions are also required in regard to the future venison schedule and its seasonal variation, and farmers are welcome to adjust these figures in line with their own expectations.

The calculated Return On Investment (ROI) varies in line with the input figures, but generally shows a very positive outcome, often exceeding 50%.

The model is conservative in that it does not attempt to value some of the benefits of the AI programme. For example:

As more progeny are killed earlier, competition with the next crop of fawns is reduced
It will be possible to kill some weaners before their first winter, enabling an increase in hind numbers
Improved biosecurity
Improved feed conversion efficiency
Avoidance of inbreeding

Other advances such as the development of a Temperament BV will also provide benefits only available to those who access genetics from sires which are the true elite resulting from large, well structured breeding programmes making full use of technology.

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